Good LA Launch

Date posted: April 9, 2011

April 2011: East LA Market Makeovers @ GOOD LA Launch, Atwater Crossing, Atwater Village, CA

GOOD LA Launch

On Saturday, April 9, 2011 at the launch of GOOD LA, students from the East Los Angeles Renaissance Academy (ELARA) at Esteban Torres High School took the stage with Public Matters’ Mike Blockstein to talk about their efforts to transform the East LA food landscape through Market Makeovers. Students shared personal consequences of an unhealthy diet and chronic lack of access to affordable, quality produce and presented the three “HAVE YOU NOTICED?” videos they created to increase public awareness about this issue.

Many thanks to the incredible folks at GOOD Magazine for spreading the word about the work in East LA!

MARKET MAKEOVERS FEATURED IN GOOD MAGAZINE

Date posted: December 2, 2009

2_Food_Desert_SLA_COMPOSITE

GOOD

Design is a VerbAlissa Walker | 11.30.2009 5:00am PST

How students in Los Angeles are helping foment a healthy eating revolution in their own neighborhoods.

This Thanksgiving, when you dashed into your local convenience store Thursday morning to buy the inevitable forgotten ingredient in your annual feast, you probably wondered how you ever missed them before. The Great Wall of Doritos. The Leaning Tower of Snickers. The Mountain of Dew. My favorite is the Hostess Blockade, a hulking mass of Twinkies that stands at a 45-degree angle to the entrance of the convenience store on my corner, making my walk to anything else inside the store less than convenient. Sure, I live in a corner of Los Angeles with an artisanal cheese shop and there’s farmers’ market nearby once a week. But most of the stores—and many of the restaurants—in my neighborhood suffer from a severe lack of nutritional value. It’s called a food desert.

read the full story

MARKET MAKEOVERS LAUNCHES @ THE CALIFORNIA ENDOWMENT

Date posted:

We were thrilled to kick off the launch of www.marketmakeovers.org in grand style at The California Endowment on Nov. 17. A capacity crowd attended the event which also included a screening of the film Food, Inc. Three years in the making from the first workshops with South L.A. Healthy Eating Active Communities Initiative Youth Ambassadors to the launch of the site, it’s been an incredible experience and success.

MarketMakeovers.org Launch at The California Endowment

Pictured from the left: Mike Blockstein and Reanne Estrada from Public Matters; South L.A. HEAC Youth Ambassadors Brittani Marie Dighero and Andrea Vazquez; Maya Hagege from South L.A. HEAC.

MARKET MAKEOVERS LAUNCH FEATURED IN L.A. TIMES

Date posted: November 24, 2009

WORKING TO GET MORE FRUITS AND VEGETABLES IN CORNER STORES

Los Angeles Times | Mary MacVean | 11.03.2009 | 12:54 pm

One way health advocates are working to make more nutritious food available in neighborhoods without easy access to supermarkets is by trying to get more fruits and vegetables into corner stores. A new website, Market Makeovers, has launched to guide people who might like to organize such a project.

Market Makeovers features the work of some high school students in South Los Angeles who have been working on three stores in their neighborhood as case studies.

Read the rest of the story

Public Matters and the Farmers’ Market go to City Hall

Date posted: September 3, 2009

Public Matters will be letting people know where they can get their 5 at a special event today at City Hall, where Mayor Antonio Villaraigosa will announce the winner of a contest focused on design solutions for growing and delivering local, fresh food to urban residentsThe problem of finding healthy food in an urban environment is one that Public Matters is working to solve.

The event, sponsored by GOOD Magazine, The Architect’s Newspaper and edible LA entertainment, is celebrating 30 years of farmers’ markets in L.A.

Other presenters include:

Authors Erik Knutzen & Kelly Coyne, Homegrown Revolution, will demonstrate their self-irrigating pots.

Tara of Silver Lake Farms and Urban Farming Advocates will talk about how legislation can change urban agriculture policy in L.A.