Sue Bell Yank, “TACTICAL ORGANIZING: The Instituent Art Practice of Public Matters,” Public Address, northern.lights.mn, 06.21.2011

**Post also appears on Sue Bell Yank’s blog Social Practice

A group of guest writers have been invited to contribute to Public Address throughout 2011. Sue Bell Yank is a Los Angeles based writer and arts organizer. She is currently the Assistant Director of Academic Programs at the Hammer Museum in Los Angeles, and adjunct faculty in the Roski School of Fine Arts at the University of Southern California. Her writing has been featured in the Journal of Aesthetics and Protest, the Huffington Post, Mammut magazine, and various arts blogs including her ongoing essay blog entitled Social Practice: writings about the social in contemporary art (www.suebellyank.com).–JA

Teenaged, bespectacled Magali Bravo confronts the camera straight on as she and her small brother make their way to school through the streets of South Los Angeles. Weaving past the chain link of empty lots, nondescript motels and broad, shadeless expanses, the pair enters three corner markets in search of fresh produce. In crisp white polo shirts and khaki shorts (dress code of choice for LAUSD public schools), Magali and her brother move with a confidence that bespeaks their belonging to the neighborhood – but her face betrays disgust at the processed food choices available. Wrinkling her nose at the camera, the only fresh “produce” she finds are a few sad crates of withered potatoes and bruised bananas on the floor of one liquor store.

Magali’s video, entitled “You Can’t Put a Price on That,” is one of five videos produced through a collaboration between an interdisciplinary artist-run collective and consulting group called Public Matters, the South Los Angeles Healthy Eating Active Communities (HEAC) Initiative, and high school students at The Accelerated School.This youth media project dedicated to exposing the challenges of healthy food access in South L.A. was only one aspect of an integrated action plan that included developing a partnership with the local city council office, creating a “youth ambassador” program at The Accelerated School, bringing together various community organizations, businesses and advocates, and culminating in two Market Makeovers. One of these “makeovers” occurred at Coronado Meat Market, a corner market run by Magali’s godfather, and her video documents members of HEAC as well as her classmates moving displays, repainting, marking clear prices, and generally redecorating the store to highlight fresh produce and healthy food options [1]. Magali was clearly the impetus behind her godfather’s participation, and her energy is palpable, infusing her fellow teens and rendering the peppiness of the thirty-something HEAC project leaders somewhat redundant.

Video: You Can’t Put a Price on That,” Magali Bravo

Public Matters, LLC, a self-described “rag-tag group of consultants” [2], is the artist-run initiative behind the production of compelling videos like Magali’s, and the connective tissue linking constituents in many-tendriled collaborations like the South L.A. Market Makeovers (2007-2009). Their goal, simply stated, is to “work with community members to create media about their neighborhoods…to develop in them a sense of ownership over these places and a belief that they can directly shape their neighborhoods’ future. The media content reflects and benefits the community that has helped create it, advancing a specific community defined agenda or initiative.[3]” Though the precise role of Public Matters shifts over time and within projects, their tendency to involve themselves in social issues of great magnitude (such as tackling South and East L.A. food deserts [4] to provide increased access to healthy food and education about nutrition) necessitates a mode of working that includes multiple partners.

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