SUPER SNACK ATTACK: Saturday, 02.22.14 @ noon-3pm

Date posted: February 19, 2014

Stomach grrrowling at you?

Get on the offense with Super Snack Attack! on Saturday February 22nd from noon to 3pm! In partnership with our friends at de LaB, a fun-filled adventure awaits. Eat your way through a tour of UCLA CPHHD‘s Proyecto MercadoFRESCO stores Ramirez Meat Market and Euclid Market.

Make DIY fruit kebobs at Ramirez Meat Market (3815 Folsom at Rowan, East Los Angeles) at noon, followed by the first-ever cooking demo at Euclid Market (545 Euclid Ave. at 6th St., Boyle Heights) at 2pm! Free food at both locations! Stake your spot here. RSVPs required.

Watch Public Matters + Market Makeovers on KCET Artbound

Date posted: February 14, 2014

Many thanks to the wonderful folks at KCET Artbound for the great piece on Public Matters’ Market Makeovers, which featured work with UCLA CPHHD’s Proyecto MercadoFRESCO on Euclid Market in Boyle Heights. Our Community Liaisons did an amazing job representing the project and communicating the importance of addressing healthy food access in their community.

In case you missed the broadcast (or just want to see it again and again), check out the video at Artbound, along with Jackie Illum’s “Bringing Healthy Alternatives to Boyle Heights” and other great posts about Market Makeovers.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

To see just how much work went into transforming Euclid Market, here are a few blast-from-the-past “BEFORE” PHOTOS:

Here’s a closer look at the INTERIOR + INVENTORY:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Back to the present, check out some of the new signs greeting customers at Euclid Market. They were in the background of the Artbound video, but they’re so cool, we thought they should get some limelight. They’re part of Proyecto MercadoFRESCO’s social marketing campaign to promote fruits and vegetables, featuring residents of Boyle Heights. Thanks to photographer Gina Osterloh for the beautiful images, Marlene Franco for the fabulous graphic design and all the great community folks who participated in the campaign.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For those process types: you can see more of our Community Liaisons transforming Euclid Market here and here.

Watch Us on KCET ARTBOUND’S SEASON PREMIERE: Thursday, February 13, 2014 @ 9:00pm

Date posted: February 12, 2014

It’s here.

For those of you who voted for us last year, the payoff has arrived. KCET Artbound will be airing a feature on Market Makeovers as part of its Season 4 Premiere. If you didn’t vote, we won’t hold it against you. Do check it out: it’s couch potato time well spent, in support of healthy food access. The story follows our Community Liaisons and the transformation of Euclid Market in Boyle Heights through UCLA CPHHD’s Proyecto MercadoFRESCO.

If you’re not already an avid reader of our Market Makeovers feature on Artbound, catch up before the show.

KCET: Artbound, 12.12.13

Date posted: December 20, 2013

Shirley Ramirez, “Market Makeover: Euclid Market Transformation” 12.12.13

My name is Shirley Ramirez. I’m nineteen years old. I live in the dominant Latin community of East Los Angeles. Currently, I’m a sophomore at East Los Angeles Community College and in the process of transferring out. Once I transfer out, I am planning to study public health due to my experience in working with Public Matters and Proyecto MercadoFRESCO. I started working Public Matters during my junior year of high school in East Los Angeles Renaissance Academy (ELARA). Back then I knew nothing about health. All I knew was that my daily habit of eating my Hot Cheetos smothered in hot, gooey and sticky nacho cheese was probably going to change.

read the full story

Euclid Market Grand Re-Opening

Date posted: December 17, 2013

Thank you to everyone who helped make the Euclid Market transformation a reality, and to all of you who attended the Grand Re-Opening this past weekend. We had a blast and we are thrilled to see a new healthy food retailer in Boyle Heights! The re-opening was a tremendous success and the market looks amazing after many months of hard work and dedication with UCLA CPHHD’s Proyecto MercadoFRESCO (funded by NHLBI) and additional funding support from The Goldhirsh Foundation‘s LA2050 Award.

Read the rest of this entry »

2014 Proyecto MercadoFRESCO Calendars: Just in Time for A Healthier New Year!

Date posted: December 15, 2013

Check out the amazing new UCLA CPHHD Proyecto MercadoFRESCO Calendars, arrived just in time for Euclid Market’s Grand Re-Opening! The calendars feature groups from East Los Angeles and Boyle Heights with fruits and veggies – all the better to promote healthy and tasty eating for the new year. Many thanks to all the folks who made this truly collaborative project happen: photographers Mark Ream (East Los Angeles groups) + Gina Osterloh (Boyle Heights groups), graphic design from Amici Design with production assistance from Marlene Franco + Jackie Illum, and of course the lovely folks from East LA + Boyle Heights featured in the photos.

Check out a sample here:

Major props to the wonderful students from East Los Angeles Renaissance Academy (ELARA) at Torres High School and Roosevelt High School. They recruited the local talent from their friends + families, as well as helped with props + costumes and production assistance during the photo shoots at their respective high school auditoriums.

Be Part of the Grand Reveal: Euclid Market Grand Re-Opening

Date posted: December 12, 2013

Please join us at Euclid Market this Saturday, December 14th from noon to 2pm to celebrate the Grand Re-Opening of the first UCLA CPHHD Proyecto MercadoFRESCO Boyle Heights Market Makeover!

Euclid Market Grand Re-Opening THIS SATURDAY, December 14, 2014!

Date posted: December 9, 2013

After months of planning and physical transformation, Euclid Market is finally ready to celebrate its Grand Re-Opening as the latest UCLA CPHHD Proyecto MercadoFRESCO store. Come out this Saturday, December 14th from 12-2pm and check out the transformation, buy some produce, enjoy free food samples, and mingle with Boyle Heights residents and community members.

Euclid Market: Transformation Part 2

Date posted: November 13, 2013

Community Liaison Guillermo Avila puts finishing touches on a day’s work.

The Euclid Market physical transformation is moving along smoothly, and the Community Liaisons have started painting the exterior of the market with help from Roosevelt High School students. The interior of the store has been painted a vibrant and warm red, accented by grey columns creating an exciting and vibrant space.

Read the rest of this entry »

KCET: Artbound, 10.16.2013

Date posted: October 28, 2013

Jackie Illum, “Bringing Healthy Food Alternatives to Boyle Heights”, KCET: Artbound, 10.16.2013.

As I walk down Cesar E. Chavez Avenue, the smell of exhaust and greasy, salty, tasty foods overwhelms my nose. The street is shaded yet colorful, cramped yet large — filled with everything from fruit vendors to bacon wrapped hot dog vendors, taquerias, bodegas, and stores selling everything from household items to inexpensive fashion from across the globe. Walking down First Street near Mariachi Plaza, a completely different vibe is felt. It is much sunnier, and while there may be fewer people out and about, more of those people are lingering, relaxing, enjoying their afternoon in the sun. Mariachi Plaza has a rich history in Boyle Heights, and it is a lovely place to people watch. Cars pull over to make event arrangements with mariachis, people enjoy their lunch in the warm sun, and people gather to voice their thoughts. As a relatively new Angeleno, Boyle Heights has become one of my favorite neighborhoods. It has so many interesting layers of history to be uncovered and learned about, so many wonderful people and organizations, and such an air of constant buzz and hope as things are changing for the better. Wall after wall covered in vibrant murals, young folks walking the streets and creating movements to improve the community and neighborhood in which they grew up.

read the full story