October 27, 2011: Our Lady of Guadalupe School Presentation, East Los Angeles, CA
Students from East Los Angeles Renaissance Academy (ELARA) at Esteban Torres High School performed a skit to an audience of students, faculty, staff and parents at Our Lady of Guadalupe School, located across the street from Yash La Casa Market. The presentation promoted healthy food choices, publicized the upcoming Grand Re-Opening of Yash La Casa Market on October 29th and included flyer distribution to audience members.
September 10, 2011: Fresh in the Streets Fashion Show , Outpost for Contemporary Art, Highland Park, CA
Fresh fruits + vegetables took to the streets of Highland Park as part of the “Fresh in the Streets” Fashion Show, organized by Andrea Bowers + Olga Koumoundourous in collaboration with Public Matters, East Los Angeles Renaissance Academy (ELARA) Students, UCLA Students and Amy Howden-Chapman. The closing event for “Transformer Display for Community Fundraising,” the festivities included a runway show, a choreographed musical performance, Market Makeovers t-shirts for sale, and a fresh produce march along York Blvd.
September 10, 2011: 2011 Mexican Independence Day Parade, East Los Angeles, CA
East Los Angeles Renaissance Academy (ELARA) students Catherine Martinez (a.k.a. Pomegranate/Granada) + Lilybeth Hernandez (a.k.a. Avocado/Aguacate) debuted their fabulous, fresh alter egos at this year’s Mexican Independence Day Parade in East Los Angeles to a crowd of several thousand spectators.
June 29-September 2, 2011: Summer Outdoor Movie Night Screenings, East LA Civic Center, East Los Angeles, CA
Every Friday night this summer, videos about the East LA Food Landscape, created by students from East Los Angeles Renaissance Academy (ELARA) at Esteban Torres High School in collaboration with Public Matters, screen at the Summer Outdoor Movie Nights at the East LA Civic Center.
It’s a great opportunity to promote our work with the UCLA-USC Center for Population Health + Health Disparities (CPHHD) to an audience of hundreds of East LA residents. Many thanks to Albert Gomez of LA County Parks + Recreation, who saw our students’ presentation at ELARA in June and was so impressed and inspired that he made this incredible public exposure possible!
In addition to screening their videos before each feature film, ELARA students perform attention-grabbing skits that call attention to the importance of healthy eating in an effort to create demand for the inventory of fresh fruits + vegetables we will be introducing at future market makeover stores.
July 30-September 10, 2011: Transformer Display for Community Fundraising, Outpost for Contemporary Art, Highland Park, CA
A collaborative project between artists Andrea Bowers and Olga Koumoundouros that features Public Matters’ Market Makeovers work with UCLA-USC CPHHD in East Los Angeles and South LA Healthy Eating Active Communities (HEAC) Initiative in South Los Angeles.
June 18, 2011: Out The Window Bus Ride + Video Watching Meet Up with Public Matters + East Lo Angeles Renaissance Academy (ELARA) Students, 9:30-11:30am, East Los Angeles, CA
On June 18, 2011, Public Matters and students from The East Los Angeles Renaissance Academy (ELARA) At Esteban Torres High School led a tour of the East Los Angeles food landscape on Los Angeles Metro buses in conjunction with the launch of Out The Window. Videos created by ELARA youth, in collaboration with Public Matters as part of the UCLA-USC Center for Population Health + Health Disparities (CPHHD), screened on the bus, along with videos created by youth from Historic Filipinotown’s PDUB Productions as well as youth working with Echo Park Film Center (EPFC).
BUS SCREENINGS JUNE 13-19 LAUNCH MOBILE COMMUNITY TV NETWORK
WHAT 40 short videos by LA youth will be shown on all 2200 L.A. Metro buses
WHERE all routes of LA Metro buses over 4000 sq miles of LA County
WHO 75 high school students recently made the videos with artist teachers at Echo Park Film Center and with Public Matters at East Los Angeles Renaissance Academy and Pilipino Workers Center; coordinated by Freewaves with the conceptual and technical direction of UCLA REMAP
WHEN 5 minutes of every half hour from 6 am until midnight, every weekday June 13-17, and 45 minutes of every hour over Saturday June 18 and Sunday June 19, 2011
HOW Transit TV is donating use of their interactive TV system for the youth to screen their videos and question 1.2 million daily riders via text messages.
WHY The newest innovation on the public media spectrum brings meaningful art and relevant topics to and from LA Metro’s underserved ridership while public media declines.
PUBLIC SCREENING AT INNER CITY ARTS
Sun. June 12 @ 3pm See all the youth-produced videos in Out the Window at Inner City Arts, followed by a reception. Everyone Welcome!
Inner City Arts: 720 Kohler St. in downtown LA. Enter on Merchant St.
Here’s an idea: Take the bus to the following program + watch videos along the way!
WE ARE HERE:
WE COULD BE EVERYWHERE
Media, Arts and Activism in Los Angeles + Beyond
Panel Discussion at ALOUD
Tue. June 14 @ 7pm Are the media arts a sensitizing force? What is media art’s capacity to respond to political conditions? Cultural practitioners and scholars explore the role artists play as innovators of media technology and instigators in the public and media art realms. Panel discussion at the Los Angeles Central Library ALOUD program. Panelists: Aniko Imre, Henry Jenkins, Reed Johnson, Fabian Wagmister. Moderated by Kenneth Rogers, Media and Cultural Studies, UC Riverside. Program is free but registration is required.
Los Angeles Central Library: 630 West Fifth St. Los Angeles CA 90071
June 2011: Market Makeover Videos ELARA Premiere, East Los Angeles Renaissance Academy (ELARA) at Esteban Torres High School, East Los Angeles, CA
May 2011: Diabetes, Health, Community Meeting, East L.A. Public Library, Civic Center, East Los Angeles, CA
On Saturday, May 28, 2011, ELARA students take the stage in front of an audience of East LA community members to present videos they’ve created about the East Los Angeles Food Environment, discuss its impact on the health of their community and share their efforts to improve local access to healthy food. Organized by the Community Diabetes Initiative of USC, the event also includes presentations by Franco Reyna of the American Diabetes Association and Viviana Bernal of Volunteers of East L.A. (VELA).
April 2011: East LA Market Makeovers @ GOOD LA Launch, Atwater Crossing, Atwater Village, CA
On Saturday, April 9, 2011 at the launch of GOOD LA, students from the East Los Angeles Renaissance Academy (ELARA) at Esteban Torres High School took the stage with Public Matters’ Mike Blockstein to talk about their efforts to transform the East LA food landscape through Market Makeovers. Students shared personal consequences of an unhealthy diet and chronic lack of access to affordable, quality produce and presented the three “HAVE YOU NOTICED?” videos they created to increase public awareness about this issue.
Many thanks to the incredible folks at GOOD Magazine for spreading the word about the work in East LA!