Date posted: October 16, 2012
Yup, more fruits + veggies are moving into corner stores in East L.A. and Boyle Heights, courtesy of the Proyecto MercadoFRESCO, a project of the UCLA-USC Center for Population Health + Health Disparities (CPHHD) that Public Matters has been working on for the past three years. As we know from Market Makeovers, the work really begins AFTER the store’s physical transformation. It’s a big job to spread the word about these now-attractive corner stores and their new, fresh + healthy inventory, perhaps an even bigger job to convince folks to swap a diet of cheap, processed food for the wonders of leafy greens.
To this end, we bring you (drumroll, please): The MARKET MAKEOVER SMACKDOWN! In collaboration with students from the School of Communication, New Media + Technology (CNMT) at Roosevelt High School and part of SOC(I)AL: ART + PEOPLE, a free public series on socially engaged art organized by LA Freewaves, it’s a fun, direct way to support the newly transformed stores. Two teams of students, representing Ramirez Meat Market and Yash la Casa Market, compete to see who can sell more fresh produce + healthy items at their store. Think cash mob for sustainable healthy food access solutions.
Show your support for the transformation of the East L.A. | Boyle Heights food landscape and your love of fresh fruits + veggies!
WHEN: Saturday, October 20, 2012, 10:00AM-1:00PM
WHERE: Ramirez Meat Market, 3618 Folsom Blvd. @ Rowan + Yash La Casa Market, 3968 Hammel @ Hazard, both in East Los Angeles
SEE YOU THERE!